Route Optimizer | Case Study

Bridging ship and shore for MSC's route planning — giving operator visibility into voyage decisions and enabling collaboration with captain

Confidential — some details have been omitted to comply with my NDA.

150+

Vessels

MSC

Collaboration

100+

Users

My Role

Lead Product Designer

Year

2022

Industry

Maritime SaaS

Timeline

6 Months

Overview

What this project is about

Route Optimizer was designed in collaboration with MSC — the world's largest container shipping line — to improve ship-to-shore collaboration on voyage planning. Shore-side fleet superintendents can plan and optimise routes considering weather forecasts, fuel cost, time, and EU impact, then share the recommended route directly with the captain, a .rtz file for consideration and execution.

Route Optimizer — Main Dashboard — Fleet Map View

Route Optimizer — Main Dashboard — Fleet Map View — Vessel Route Info.

Route Optimizer — Main Dashboard — Fleet Map View — Route Simulation

Route Optimizer — Routes Page

Route Optimizer — Routes Page — Optimized Routes

Testimonial

People I've shipped with

"No maritime background, but he built the knowledge fast — and delivered above and beyond. A strong asset to the team."
Joana Belo Pereira
PM, Kongsberg Digital, Norway
1/3
"Devendar's prototypes are wow factors in customer demos — they spark in-depth discussions and accelerate buying decisions."
Joakim Fürst Frimann-Dahl
PM, Kongsberg Digital, Norway
2/3
"Devendar is a highly skilled designer. He understands the user needs and business goal fully. He is a joy to work with and is a self-starter."
Sigrid Siksjø Johansen
PM, Kongsberg Digital, Norway
3/3

"No maritime background, but he built the knowledge fast — and delivered above and beyond. A strong asset to the team."
Joana Belo Pereira
PM, Kongsberg Digital, Norway
1/3
"Devendar's prototypes are wow factors in customer demos — they spark in-depth discussions and accelerate buying decisions."
Joakim Fürst Frimann-Dahl
PM, Kongsberg Digital, Norway
2/3
"Devendar is a highly skilled designer. He understands the user needs and business goal fully. He is a joy to work with and is a self-starter."
Sigrid Siksjø Johansen
PM, Kongsberg Digital, Norway
3/3

"No maritime background, but he built the knowledge fast — and delivered above and beyond. A strong asset to the team."
Joana Belo Pereira
PM, Kongsberg Digital, Norway
1/3
"Devendar's prototypes are wow factors in customer demos — they spark in-depth discussions and accelerate buying decisions."
Joakim Fürst Frimann-Dahl
PM, Kongsberg Digital, Norway
2/3
"Devendar is a highly skilled designer. He understands the user needs and business goal fully. He is a joy to work with and is a self-starter."
Sigrid Siksjø Johansen
PM, Kongsberg Digital, Norway
3/3

Explore how I designed performance monitoring and decision support for Mediterranean Shipping Company (MSC) — 650+ vessels, compliance reporting cut from 7 days to 2